Pragmatic Tips To Make Your Website a Whole Lot More Usable
These days, building a website can be incredibly quick and easy if you’re willing to put in a bit of work into the process. There are loads of editors that can speed things up for you and thousands of usable templates that can look fantastic if you put in enough work.
But no matter how easy it is to make a website, there are still some incredibly important fundamental rules that you need to consider in order to make your website appealing and usable. So in this post, we’re going to offer some very blunt yet pragmatic advice on how you can make your website much more usable.
Search engine optimisation isn’t optional, but it can happen naturally
Search engine optimisation can be completely organic in some cases. After all, if you know your audience then you know what they’re going to search for, and this means you can play your content to match their needs and preferences. You don’t always need a software tool to analyse how good your content is or how many keywords it should have.
But with that said, it’s not exactly a bad idea to rely on experts like tonimarino.co.uk to help establish a foundation for future SEO. It helps to observe professionals and see how things are done, and it’s never a bad idea to seek expert advice if you’re a relatively new business that is just getting started.
If it takes more than three clicks to reach somewhere, you’ve done something wrong
Website navigation is a huge deal. The last thing you want is for someone to get lost in a labyrinth of links, get frustrated, then leave your website to look for a competitor. Ideally, it should take no more than three clicks for you to reach anywhere on your website. By using organised navigation menus and sorting your pages into categories, you’ll have a much easier time directing your audience to the content on your website.
Consistent website navigation is one of the best ways to improve the user experience. If people can find what they’re looking for in just a few clicks, then it’s going to drastically improve the chances that they return to your website in the future.
Your website design doesn’t matter as much as your content
Having a beautiful website is great if you’re looking to impress your audience, but the content is arguably much more important. Having fancy menus and transitions can’t save unreadable website copy. If you’re not correcting grammar and spelling mistakes or creating content that is relevant to your target audience, then they’re simply not going to revisit your website in the future or bother to look at what you have to offer.
So if you’re given the choice between investing in great website content or good design, always choose the content. Look for passionate copywriters and content experts to help you build value for your visitors, and don’t focus too much on fancy designs that are all look and have no substance.