In business, you’re essentially in a competition with people offering similar products in your niche. Virtually every company faces competition. And those that don’t aren’t monopolies for long. Part of being successful is getting your marketing right. However, as anyone who has tried it will find out, it’s not easy. Getting marketing right is really tough. Worse still, your rivals are sometimes better at it than you are. In this post, we take a look at some of the marketing s