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Maximizing Your Marketing Impact With Business Cards



The idea of using business cards can seem old-fashioned and antiquated in this world of digital marketing. However, they are still effective tools for driving business growth and bringing in more customers to your company. 


If you're thinking about giving business cards a try but you're not quite sure how to make it an effective marketing tool, here are some tips you can use to make sure that your business cards are serving you very well. 


Design With Purpose


Whenever you start designing business cards you have to make sure that you are designing with a purpose. Remember that your business card is going to reflect your brand identity. 


You need to make sure that you use the right colors and fonts so that it has a cohesive look that will grab people's attention immediately. Make sure that you put in your brand and logo as well. 


It's a good idea to stick to your brand colors if you have already established these. Over time this will help to cement your brand identity with your customers. 


Add the Right Information


You must make sure that you're adding the right information to your business cards. There are certain key information that you cannot afford to let slip through your fingers. You must make sure that your business name, job title, phone number, email address and website are on the business card. 


If you can squeeze your social media handles in there then do that as well. The whole point is that you want to make sure that you get as much information as possible on the card.


 At the same time, you have to make sure that the card does not look crowded. Otherwise, people will get bored and they may turn their eyes away from it.


Use Both Sides


If you can, you should try to use both sides of the cards. Seek out a printing shop that is well-versed in doing professional work so that you get the best results. 


 You can provide additional information at the back that lists your services or put a QR code link to your website or portfolio there. This is a great way to make sure that you're maximizing all the space possible without overwhelming the front of the card with too much information.


Use a Call to Action


Make sure you are using a call to action whenever possible. Don't blindly assume that people will know what to do. You've got to give them instructions. Encourage them and push them to take the next step which is to contact you. 


You can also give them a push by sending them to your social media pages or even visiting your website. If you have free consultations or a quote you can also push this so that you can start forging a relationship with them.


If you're ready to use one of the oldest and most powerful marketing tools to drive growth and success for your business, it's time to start designing. Create the perfect business card that will propel your business forward.

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