© Gen Y Copy. The best non-agency-freelance-copywriter-thingy in the whole damn world.

Words. Worth. Gold.

Nottingham, London, Norfolk, Paris, Sydney & just about everywhere in between | william@genycopy.com | 44 787 110 6313

My job is to bring the dead facts to life.

 

Bill Bernbach

THE TRUTH

I'm so sorry...

I'VE BEEN LYING TO YOU

William Hunter Howell

copywriter, writer-writer, best-selling author, world famous astronaut, single mother of six and, yes, a slight exaggerator.

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I DO

(This background image has nothing to do with words. I know that. I just liked the image)

WORDS

What do I do...

If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.

David Oglivy

The most powerful element in

advertising is the truth.

Bill Bernbach

I just make the   truth   sound that. much. better!

Facts are irrelevant.

What matters is what the consumer believes.

Seth Godin

So, why the name Gen Y Copy?

Because millennials changed the game. Say what you want about them - call them lazy, self-righteous, cosseted, politically apathetic braggarts that can't function without a smartphone - it doesn't matter because they changed the game and that's exactly why you are scrambling to connect with them. Unfortunately, this young generation of consumers are actively avoiding your ads and they're influencing the other generations too.

 

So, yeah, that's why I chose Gen Y Copy because that's what I do. I help your brand connect with the all-elusive unicorns that are the Generation Y and Z’ers. 

 
 

*My Life In Figures...

"The man (or woman) who stops advertising

to save money is like the man who

stops the clock to save time." 

Thomas Jefferson

William Hunter Howell

copywriter, writer-writer, best-selling author, world famous astronaut, single mother of six and, yes, a slight exaggerator.

My speciality is blogs. That is MY plat du jour, tous les jours. I plan blogs, design blogs, sculpt and manage blogs, and I am damn good at all of it. After Writing 2,600+ Of Them, i Ought To Be.

To strip it back, take away all the bells and all the whistles and give it to you as straight as possible, what I do is this: I create prolific content that will engage with your audience, boost your SEO, offer your readers unrivalled value and, best of all, turn your brand into the revered thought leader it damn well deserves to be. That's what I do.