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My job is to bring the dead facts to life.
Bill Bernbach
THE TRUTH
William Hunter Howell:
copywriter, writer-writer, best-selling author, world famous astronaut, single mother of six and, yes, a slight exaggerator.
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I DO
WORDS
What do I do...
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If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think.
David Oglivy
The most powerful element in
advertising is the truth.
Bill Bernbach
I just make the truth sound that. much. better!
Facts are irrelevant.
What matters is what the consumer believes.
Seth Godin
So, why the name Gen Y Copy?
Because millennials changed the game. Say what you want about them - call them lazy, self-righteous, cosseted, politically apathetic braggarts that can't function without a smartphone - it doesn't matter because they changed the game and that's exactly why you are scrambling to connect with them. Unfortunately, this young generation of consumers are actively avoiding your ads and they're influencing the other generations too.
So, yeah, that's why I chose Gen Y Copy because that's what I do. I help your brand connect with the all-elusive unicorns that are the Generation Y and Z’ers.
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*My Life In Figures...
"The man (or woman) who stops advertising
to save money is like the man who
stops the clock to save time."
Thomas Jefferson
William Hunter Howell:
copywriter, writer-writer, best-selling author, world famous astronaut, single mother of six and, yes, a slight exaggerator.
My speciality is blogs. That is MY plat du jour, tous les jours. I plan blogs, design blogs, sculpt and manage blogs, and I am damn good at all of it. After Writing 2,600+ Of Them, i Ought To Be.
To strip it back, take away all the bells and all the whistles and give it to you as straight as possible, what I do is this: I create prolific content that will engage with your audience, boost your SEO, offer your readers unrivalled value and, best of all, turn your brand into the revered thought leader it damn well deserves to be. That's what I do.
words. worth. gold.
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