
5 Ways To Capture Interest With Digital Ads
Don’t settle for digital ads with low engagement, make your marketing efforts count with digital ads that deliver. Seriously, if you’re investing your time and money in an ad campaign it makes sense to get the tone and storytelling just right for your target audience - millennials in this case. Don’t Spell it Out Millennials can sniff out a promotional campaign faster than a sniffer dog can find a stash in a suitcase, so you need to make sure your campaigns are under-promotio

4 Clever Reasons To Publish A White Paper
Whenever you read an article on the importance of content marketing, the writer will give you a long list of things that you should be doing: blogging, videologging, eBooks and, whitepapers. But what actually are white papers? And why should you be publishing them on behalf of your business? Here we find out. A white paper is essentially a document through which you use your industry expertise to benefit clients and customers. Practically any business can publish one – everyo