The world of digital marketing can be beneficial but at the same time very overwhelming as there are many different channels and platforms you can use to advertise your business, so where do you begin and what can digital marketing do for you? Even some of the most unsexy industries have succeeded because of online advertising strategies. For example insurance companies using YouTube ads and Google advertising have seen great success in attracting the attention of people who are searching for insurance online and particularly a Progressive auto insurance quote, as this company has used advertising makes them appear to be a newcomer on the insurance scene. Here are a few tips to get you started on what online advertising you should be doing:
Invest in your website
Your website is one of the most essential parts of your business, it acts as a shop window online but it’s even better as your customers don’t just see the front, they get to navigate and explore and find out more information than they could ever possibly find out from a real shop window or an A5 flyer. Your website will be the first impression your business makes on members of your target audience, and your web design could make or break the success of any other advertising you do.
Search engine optimization (SEO)
Your website is excellent, but only if your customers can find it, so you need to be up to date on search engine optimization, or SEO. Investing in SEO means you can improve where your website rank on search engines like Google for searches related to your products or services. It involves incorporating keywords related to your products or services on your site so that when users search those keywords in search engines like Google, relevant pages appear in results.
You can identify the best keywords for your pages by doing keyword research to see what your target audience is searching, as well as which keywords your competitors are targeting. You want to choose keywords that are used by your target audience and will attract them to your site.
Pay-per-click (PPC) advertising
Pay-per-click, or PPC, is an online advertising model that allows you to place adverts in search engine results for specific keywords. While SEO focuses on earning rankings through content and optimization, PPC essentially lets you pay for placement for your target keywords.
If you’re new to PPC, Google Adwords is the best place to start, because it allows you to place ads in Google search results. PPC works on a bidding system in which you select target keywords, then compete with other advertisers to place ads in the search results for those keywords. If your bid is among the highest, you’ll earn placement above organic search results and if someone clicks, you’ll pay your bid amount.
Social media marketing
Social media sites like Facebook, Twitter, and Instagram present significant opportunities to reach and connect with your target audience. Social media is a great place to advertise because there are so many customers active on these platforms. One of the most significant advantages of using social media for advertising is the relatively low cost, so if you’re looking for a budget-friendly way to reach new customers, it’s certainly something to consider.