6 Ways To Win Over New Customers
Whether you are working towards a global expansion or trying to help your business through the pandemic, you’re going to need to find as many ways as possible to win over new customers. This is due to the simple fact that businesses without a customer base cannot earn any money, which could land you in a difficult financial situation further down the line.
With that in mind, here are some easy ways in which you can win over customers and expand your customer base significantly.
Ensure that you are aware of The Golden Rules Of Professional Services Marketing. This knowledge will enable you to create strong, memorable marketing campaigns that enable you to stand out from the crowd. The stronger your marketing campaign, the more interest your brand will receive.
Be as transparent as possible. Before making a purchase online, many customers will first read reviews of the product/service or head to the comments of a brand’s social media account to see what people are saying. This research allows them to feel confident in their purchase. However, it can lead to trouble if you receive a lot of negative reviews or are combative in your response to them. Therefore, it’s important that you are as transparent as possible and own up when you make a mistake. For example, instead of deleting negative comments, respond to them and work with the customer towards a mutually beneficial solution.
Improve your brand’s online image by shaking up your socials, interacting with your followers, and creating digital advertisements. This step is crucial as we spend so much time online - meaning that companies without a digital presence are missing out on hundreds of customers.
Try not to keep customers waiting for a response - whether they have rung your helpline or sent an email. While an immediate response is not always possible, responding in a timely manner shows that you value and appreciate their time. Furthermore, fast response times often correlate with increased sales, as the customer doesn’t have time to look elsewhere for a product.
Asking for feedback from your current customers is a great way to figure out where you may be going wrong in regards to gaining new customers or retaining your old ones. For example, you could hold regular focus groups analyzing your company's performance or ask for online feedback after they have made a purchase. This knowledge will allow you to implement changes that will enable your company to grow and develop.
Perhaps the easiest way in which you can win over new customers is by simply focusing on improving your customer service skills. This means far more than being friendly and approachable; you need to ensure that every staff member is highly trained when it comes to customer relations. They should be receptive and good communicators who are well versed in your company and the products or services you offer. This means they will be able to answer any questions that come their way, improving the customer’s perception of your brand.