4 Ways To Improve Your Business Website
When it comes to marketing your business and generating sales, you should not underestimate the power f your website. The better your website, the more likely you are to convert a visit into a sale. That means you should spend a good deal of time and effort on your website. It needs to be well-thought-out, attractive, and informative, as well as having a great online shop. If your website is lacking, then you will not be creating the kind of revenue your products and services may well deserve.
Content Management System - CMS
If you are struggling to create, maintain and host your own website, then perhaps you should consider using a host CMS such as WordPress or Wix. When you use a CMS, you have a wide range of templates to choose from as well as plug-ins like an online shop. They also ensure that all sites look good on mobile devices too. For many small and medium-sized businesses, a CMS is a far better option than keeping and maintaining a website yourself. It is a lot simpler and easier to use for people who do not know HTML than keeping your own site up to scratch.
Something that hampers a lot of websites is a site plan that is illogical. This generally happens as a site grows over time or as pages that should have been created at the beginning were forgotten, get created much later. It may be an idea to redo your site by creating a logical plan which is sympathetic to the customer journey, with good headings, ordered logically.
Your content is the bread and butter of your website. So, you need to make sure it is coherent, concise, and relevant. You do not need 1000 words, where ten will do. More content does not necessarily mean better, and if your customer gets bored reading your page to get o the relevant information, you may lose a sale that way. Consider also your images, videos, gifs, etc. If they are accompanying some text, they need to harmonize with it, not work in contrast. The last thing you want is for your visitors to be wondering what on earth the significance of that strange image is when reading one of your pages.
SEO - Search Engine Optimization
The great thing about your website is that you can load it with keywords that enable the search engines such as Google to find you and display your site in their results. The more relevant your content is to the query, the higher up you will be displayed. This is where you need great customer knowledge. What is your customer likely to type into Goodge? Take a look at this ultimate guide to SEO to help you optimize your website. In terms of SEO, it is not just keywords that Google uses, it also displays fresher content higher too. One of the easiest ways to keep your content fresh is to have a blog that you regularly update.