3 Common SEO Misconceptions You Need To Be Aware Of
Search engine optimization (SEO) has been in the news as of late, as Google has recently released a content update designed to make well-written, informative and helpful posts rank more highly than posts geared solely to ‘game the algorithm.’ This is following many complaints that Google searches aren’t quite as useful as they once were, thanks to so many businesses trying to get to the top of the rankings and using any means to do it.
Google knows that this industry is a thriving one, and convincing companies to provide a value-added first step, even if it’s followed by a sales funnel, is a better way to curate the best search ranking results and provide value to their users. As such, it’s a good time to consider the common misconceptions that new businesses make about SEO, and how to avoid running before you can walk.
On top of this, we hope to help you make better SEO decisions through combating a few misconceptions worth keeping in mind:
“I Will Become The Authoritative Source”
In some cases, companies do all they can to try and hit the top of Google’s ranking system. But in some cases, that may not be possible. For instance, if you’re trying to give authoritative health advice, you probably won’t supercede the listing of official health bodies. If you’re giving insight into military matters, actual military websites will probably be applied at the top. What you can achieve, however, is the featured snippet by trying to answer worthwhile questions with brevity.
“My Article Will Be Read In Its Entirety”
The effort you put into content writing with rich, multi-media-laden posts may be useful, but they may not be ingested in their entirety. It’s important to accept that, but put the effort in any way. For this reason, it’s important to split the post up into answering several questions or clearly discussing your services on your landing page so that anyone who wishes to drop in from Google for more information has the ability to. This way, finding the exact information an online user wants is a matter of quickly browsing your article, as opposed to trying to extract it’s value.
“SEO Practice Is The Same Across The Board”
Depending on the kind of industry you work in and what kind of products or services you hope to promote, SEO may work a little differently. For instance, fact-checked and verified information will be best when curating an SEO-primed blog if running a worthwhile legal enterprise, and you can click here for more information about how that works.
However, SEO is not necessarily just what content you post, but also the loadability, format, and structure of your website. Constantly ask - does Google have an incentive to present my platform above others? That question alone (and a healthy reading of the competition) can determine your path forward.
With this advice , we hope you can bust through those SEO misconceptions, common as they are, and thrive as an enterprise.