Marketing + Relationship = Love
As a self-aware and contentious entrepreneur, you know that finding a balance between work and life is essential for you and your employees. Merging them is only bad for your mental and physical health, which, in turn, isn't healthy for the company.
Compartmentalisation is the key. Yet, here this post is arguing otherwise. What do you mean marketing is like a relationship? Well, in many ways, there are similarities that, if you recognise them, will help you to perfect your campaigns.
Sorry, but it turns out that you've got to be married to the game. Here are the reasons you should get down on bended knee.
Similar to meeting a new love interest, you'll get along like a house on fire if you can find interests that you and your customer base enjoy. It's simple chemistry. Of course, this isn't a date, and consumers aren't going to make life easy. So, you've got to dig and find out what they like, what they love, and what they hate.
By doing this, you can tweak your marketing to ensure you hit the right demographics with the most effective tools and messages. What, you've never Googled a date before?!
Give Without Taking
In a relationship, you do things not because you expect something in return, but because you love the person and want to make them happy. And, it's no different with customers. The only slight problem is that shoppers expect it more than a loving partner! Thankfully, you won't have to spend a fortune on diamonds and exotic holidays - information will suffice.
Content is king because it gives audiences the power to take control. As a result, a simple how-to-guide may get some traction and boost brand awareness. Of course, you've got to be willing to invest your resources without the expectation of a favour.
Stand Out From The Crowd
There are plenty more fish in the sea, but making them notice you isn't a walk in the park. First and foremost, you must stand out from the crowd of potential suitors, and the same goes for marketing. Hiring a social media marketing company is like swiping on Tinder or Bumble - you're looking to go viral and increase your conversion rates. Otherwise, you'll disappear into the ocean without a trace.
Sometimes, you've got to reach out and ask for help in business and your love life.
Make A Commitment
Nic Hayes has an interesting quote: "You don't meet a girl for the first time and go and marry her." For most people, the thought of getting hitched after three dates is gut-wrenching. Marriage and commitment are on the cards, but only after you know that the girl or guy is the one for you. Marketing shouldn't be any different. You can't expect a lifetime of loyalty when you've been dating for a short while.
Building relationships over a long period is the best way to get the love that you crave.
Marketing and relationships share many similarities. The most striking is that you won't get it right the first time.