When building your marketing strategy, it’s only natural that you’ll want to focus on the financial aspects. After all, there’s little point in generating a million dollars of sales if the ad campaign costs two million. However, money isn’t the only key asset to remember. You must also appreciate the time invested.
Time is money, and time-efficient marketing allows you to spend time improving other aspects of the venture as well as the sales figures. Here are 10 simple tricks that will put you on the right track.
1| Avoid The Bad Habits
Before worrying about the positive steps that can be taken, you must first educate yourself about the tasks that need to be left alone. Avoiding pitfalls is crucial from the moment you start a business. But it is particularly vital when dealing with marketing strategies.
Avoiding bad habits could mean analyzing your current endeavors and removing bad habits. Or it could simply mean doing research into your target market and their consumer habits. Either way, putting in the groundwork now will serve you well for years to come.
2| Use Automated Social Media Posts
Creating great ad campaigns and marketing content is time-consuming but worthwhile. What isn’t worthwhile, however, is spending long periods of time posting the same content to various social media feeds and channels. Publishing to all feeds could take longer than creation.
Still, given the importance of multi-channel social marketing, you must not ignore this task. The best solution, then, is to set up automation so that blog posts and other ads are automatically posted to all channels. You can even set staggered times for optimal impact.
3| Use Automated Email Communications
Email marketing is one of the longest standing forms of digital marketing available. Still, it remains one of the most cost-efficient as it costs nothing to send an email. Furthermore, through utilization of automated emails, you can send emails to your whole address list with the click of a button.
Advanced email marketing allows you to track visitor habits and send automated emails to them whenever they abandon a cart. This can be a great way to boost your conversion rates and bring in a far greater number of sales without any ongoing effort.
4| Stay Ahead Of The Game
Whatever you do in marketing, staying ahead of the game is vital if you want to stop your target market from taking their custom elsewhere. The problem with this, though, is that the research process could waste a lot of time. Moreover, you won’t always get the right answers.
Getting the best tips sent straight to an Alexa device is the ideal solution. This SEO agency must have skill can completely transform your approach to the research procedures. Best of all, getting relevant tips and information gives you the best chance of incorporating ideas before others.
5| Know Your Audience
Perhaps the biggest waste of time and money revolves around trying to reach uninterested audiences. Very few companies are lucky enough to boast a universal appeal. As such, learning to stop approaching customers outside of your demographic is vital.
When you focus solely on your target market, you’ll be able to provide them with the content and products that they want. It’ll also help create more meaningful business relationships straight off the bat as your brand will resonate with them. Wasting time with those that aren’t interested won’t do.
6| Automated Buying
PPC marketing is shown to be highly successful. However, the bidding process can be quite difficult to master. In turn, getting the best prices without investing hours of your time is very tough for inexperienced users. Thankfully, the tide is turning as the future of PPC buying is here.
Through automated buying, you can save time and money to ensure that one of the most effective marketing streams runs to its potential. Aside from the direct benefits, it’ll enable you to focus your attention elsewhere. Conversely, if you’re thinking about avoiding PPC altogether, stop it now.
7| Join PR Request Pages
Linking is a vital aspect of digital marketing, and you will want to utilize it. Getting good press coverage is a great way to gain the authoritative links you crave. However, reaching out to media outlets and PR companies can be very hard work indeed.
However, journalists are actively seeking good stories. Finding their requests through a dedicated PR request platform saves you a lot of time. It also ensures that each proposal has a realistic chance. When you get more stories picked up in a shorter space of time, only good things can happen.
8| Track Your Performance
One of the best things about modern marketing is that it can be guided by data-driven decisions. From tracking the path to conversion to seeing which PPC ads are working, you should collect as much data as you can. It will guide your decisions and save you the hassle of second guessing.
Meanwhile, you can use must have ideas like A/B testing to gain clear insight into the right choice between two choices. When your business is built upon the foundations of following the most logical decisions as evidenced by data, you can’t go wrong. Not least from a perspective of time.
9| Let Someone Else Do It
While nobody knows your business better than you, it doesn’t necessarily mean you’re the best person to promote it. There are experts in the field of social influencing that earn very good money. Capitalizing on this with help from those that share a similar audience to yours can pay dividends.
These people will bring new clients to the business while also encouraging old clients to return. Despite the outlay, the conversion rates can make it a very cost-efficient idea. Best of all, though, you’ll gain those profits without any additional effort on your behalf.
10| Trust Your Instincts
It’s very easy to spend hours over-analyzing every decision. Ultimately, though, if the marketing venture feels right for your business and can be backed up by data, it’s probably the best solution.