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How to Successfully Launch a New Product at Trade Shows and Events

Trade shows are becoming increasingly important in the lifespan of any startup. With so many unique shows around the globe now, it’s become an easy way to get more exposure for your products, services and your brand in general. More and more companies are leveraging the power of micro--influencers who are hungry for content in order to grow their own brand, and attending a trade show with a functional product or service can help grow your own exposure as well.

The relationship between influencers and startups is one that benefits both parties, so here are a couple of tips on how you can successfully launch a new product at a trade show or event.

Plan your booth ahead of time

Every business needs its own unique booth in order to stand out from the competition. Make sure you design banners, a logo and other large forms of advertising in order to not only stand out but also allow your visitors to understand what it is that your brand is about from a distance. Any kind of large banners you use should instantly inform people what you’re offering and how it benefits them.

Build hype for your appearance at an event

There are plenty of ways to build online hype for a new product but you also need to think about how you can build hype for your appearance at the trade show as well. For example, you can announce it on your website or blog and then use social media to countdown the weeks or days until the event.

Use social media while you’re at the event

Every event will have its share of influencers, content creators and also social media discussions. There are likely going to be tags that you can use in order to bring more attention to your brand and your booth, so make sure you’re active on social media platforms such as Twitter and Facebook while you’re at the event so you can expose your brand to a wider audience.

Be memorable at the event

Another important consideration is how memorable you are at the event. There are a couple of ways to do this, such as giving unique parting gifts to everyone that attends your booth and also handing out business cards. If you decide to use gifts as a way to remind visitors of your brand, you can consider something unique and out of the ordinary such as personalised boomerangs from You can also consider gifts related to the industry you’re in, such as free take-home samples for food products and cosmetics.

Don’t go alone

Bring your staff members with you in order to have more points of contact for your visitors. You don’t want to be the only one at the trade show because you won’t be able to offer different levels of expertise. Instead, bring important members of staff that could have a deeper understanding of your product so they can offer more insight into your brand.[

Hopefully, this article has helped you understand the benefits of trade shows and events. They’re incredibly important for growing your company and getting your product out there, so don’t underestimate the advantages of planning ahead for a future trade show.

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