Your search engine optimisation strategy is something that needs constant attention. If you are going to stand out from the competition and achieve a dominant online impression, you need to make sure you are visible on the search engine result pages, and the only way to do this is to continue to master your approach. One option you should certainly consider is local SEO. Read on to discover more about it.
Why local SEO?
Many studies have shown that local SEO is something that all businesses today need to embrace, and there are a number of reasons why this is the case. This includes the fact that local SEO is highly cost effective and results are proven. Moreover, the need for real-time local SEO has only been heightened due to the growth of mobile Internet use. It is also a great way for local business to feature higher in the results, as well as being an effective method for nationwide businesses that are looking to target a specific demographic. However, you will only experience these benefits if you approach local SEO in the correct manner. So, how should you go about it?
Local SEO tips
Track rankings for local searches – You need to track your efforts if you are going to improve them. You need to track ranking, result type, device, search volume, and other key metrics. This will give you an understanding of your audience, how you are performing at present, and what areas you need to improve on.
Get on relevant review websites – Reviews are extremely powerful today, but you need to ensure that your customers are leaving reviews on independent platforms. This includes the likes of TripAdvisor and Yelp. Simply posting feedback on your website won’t cut it.
Engage in local link building – Make sure you keep it relevant, natural and smart.
Optimise your URL, content, and tags – Include the target keyword and the city or region of the page being described in Meta descriptions, headers, title tags, URLs and the content itself.
Use schema markup – This is a specific code that you add to your HTML to boost the way your page is represented in the search engine result pages.
Get listed on Google My Business – The final step you need to take is getting listed on Google My Business. Local searches are typically seeking the location and address of your business. This free tool gives you the platform to including critical business information on Google Search and Maps.
Hopefully, you now have a better understanding regarding local SEO. Use the advice that has been provided above to master the art of local search engine optimisation. This is something that all businesses should be incorporating into their marketing strategy today.