Image source Ask anyone with a little-toe or more in the marketing world and they will tell you that content is King, and long live that king. But if you were

Once upon a time, there were 966 million websites locked in a battle to the death, each one fighting for the same trophy; a Chicago Bulls jersey signed by Michael Jordon and the undivided attention of as many internet users as possible...

Great content is worth its weight in gold. Or Platinum. Or Lithium. Or Rhodium. Or whatever the most precious metaphor is these days (t's just so hard to keep up with alternative investments). Anyway, the reason great content is so valuable is because great content is...

Let's not dilly-dally, beat around the bush or do that really British thing of being too polite to talk straight; a great copywriter is the most important player

I'm going to kickstart this blog by plucking a unreasonably high figure out of the air for the sole purpose of making a point - 98.7% of business owners have he

"Great content has been around forever. Since Gutenberg invented the printing press, there have been people that haven't had the time to read the bible."

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