Why Your E-commerce Website Isn't Growing (And Why You're Still Poor)
Getting an e-commerce website to grow is the holy grail of personal financial freedom and independence. Once you have that cash cow up and running, you can finally live the life you want.
But getting it to grow can sometimes be a struggle. It often feels hit and miss. You think you’re doing the right thing. But in many cases, you’re making mistakes and it's costing you.
We love this post by FATJOE which tells you exactly how to optimise your e-commerce website for 2021. It explains many of the concepts we outline below in more detail. If you’re looking for some quick fire answers for why your e-commerce site isn’t performing, then read on.
Your Website Looks Unprofessional
Sometimes, business’s websites can look shockingly unprofessional. For audiences that already know your brand, this often comes as a surprise. You have beautifully presented branding elsewhere online. But your digital storefront looks like it comes right out of the 1990s.
The trick here is to rethink how you’re organising your site. Make it easy for people to find information about your business, products and services. And look for ways to improve your site’s themes, graphics, menus and presentations. Often just changing a few visual elements can alter the impression it creates substantially.
Your Conversion Process Isn’t Working
When customers come to your site, they want the checkout process to be as simple as possible. They don’t want to have to navigate dozens of menus or fill in lots of fields.
Look for how you might simplify your checkout process. Perhaps you could use external payment providers’ portals and embed them into your site, like PayPal or Amazon Pay. Or maybe you could invest in one-click purchase services for customers who regularly shop with you. Whatever you choose to do, make sure that it is easy.
You’re Not Reaching Out To The Right People
Every online e-commerce business (except the big stores) needs to market to a particular niche or audience. Otherwise, they’ll fail to create an impression.
But in order to do that, you need to dial in your SEO. If you’re not targeting the right keywords, you won’t capture the people looking for your products.
Try to find keywords that embody “intent.” In other words, target the phrases that people type into Google when looking for products and services like yours. Don’t assume that you know what these words are automatically. Often, you don’t.
You Don’t Have A Brand Image
With so many people starting e-commerce stores, getting noticed online can often be a distinct challenge. Most generic stores fail to gather customers.
It’s critical, therefore, to be known for something - anything. You want people to consider you the store to go to when they need certain supplies or items. That way, you will get a lot of referral traffic for free as people discuss your brand.
In summary, growing an e-commerce website is always a challenge. But so long as you have the right strategies in place, you can usually make a success of it.