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What Does Value Look Like In Content?

Value is a term thrown around a lot when creating content, but what is that value? What does it look like, and how can you ensure you always create value for clients or readers?

It is important to keep in mind that even promotion adverts, marketing materials, short tweets, and three words of copy have value.

If it doesn’t add value - from a UX point of view - should the words even be there?

What is value in terms of content?

In the most simple terms, value is something that readers, buyers, or users of your website have found useful to them.

It is something that they take away from your content.

The value could be that readers understand how they can use your products and improve their lives. Value could also be how to style a shirt.

In the end, the user of the content leaves with something that they need/want. Finding qualified readers though is a fine art and is often worth working with an SEO agency to get the right results.

So then, the question is - how do you add value to your content?


Every piece of content should have something visual, and most often, you will see an image that compliments the work.

You can work with a graphic designer or use a tool to create infographics to add value. This image is easy to share and can contain all of the information in a more digestible way.

People prefer to read infographics rather than whole pages of text.

Support your content

Although you can say whatever you like about your products and services, what do you have to support that?

Use statistics from your data or research companies like Statista to support what you are saying.

Statistics can also help to influence buying decisions. For example;

“74% of online consumers get frustrated with websites that offer content which doesn’t directly relate to their needs and interests (Adobe CMO, 2015).” - ZooVu

Not only is that an interesting stat, but it ties us in nicely to the next point.


Is what you are saying relevant to the people who might buy your products and services? If it isn’t, then should it have space on your website?

Most often, the answer is no. There is little to no value in covering topics that don’t relate to your audience.

Go through the metrics and your audience demographics. Find what people are buying and reading, and use that as the basis for your following valuable content.

You have to know to who you are talking to be able to communicate effectively.

Something for nothing

Give your readers something for no reason at all (kind of). Provide readers with the opportunity to share your infographic, get an eBook related to the topics, or even access a webinar.

The reader gets value here, as they can read the content, share it, use and learn. What you get in return is the shares, the visibility, and the email address of a potential buyer.

The key to making these things of value is to add something into them that wasn’t in the main content.

Ask yourself, is it time to shake up your blog content? Read The Art of Mixology: Shaking Up Your Blog Content.


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