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How To Create Killer Explainer Videos

One of the best ways to market your products and services is by introducing them in explainer videos. If you run a brand, you’ll undoubtedly use many other methods to market the things you sell. But, explainer videos are on a whole other level.

In a nutshell, explainer videos are short videos (around one or two minutes long) that you can use in product and service pages, and landing pages on your website. They’re also useful for other companies reselling your products and services.

The thing about explainer videos is that some companies have tried - and failed - to create ones that captivate their audiences. You’re reading this article today because you don’t want to waste your time and energy creating poor-quality explainer videos.

With that in mind, here’s how you can create some killer explainer videos that pack a punch and boost your sales.

Decide on your preferred type of explainer videos

First of all, you need to think about which type of explainer video content you want to create. You might not know it, but there are three different types:

  • Live-Action Videos. These are short, branded films that depict people explaining your products or services to your audience. Live-action explainer videos forge an emotional connection with the people you wish to target;

  • Animated Videos. Arguably the most popular form of explainer videos is the animated types. They’re great for promoting services and adding a lot of creativity to your content;

  • Whiteboard Videos. Lastly, whiteboard explainer videos are also animated, but use a whiteboard as the backdrop with animated content overlaid on top. Again, they’re great for describing services and talking about their USPs (ultimate selling points).

It’s worth mentioning that some brands create hybrid explainer videos, mixing live-action content with animated whiteboard explanations.

How to create your explainer video in four steps

The following is a simplification of the explainer video production process, but shows you the right path to follow:

1. Write your script

Any professional video needs a script. It makes sense to write the content of your script yourself, as you know your brand’s products and services best. It should follow a format like the following:

  • Brief overview;

  • Talk about the problem;

  • Provide the solution (with your product or service);

  • Call-to-action.

2. Record your voiceovers

If you have a voice that’s perfect for radio, you can do the voiceover recordings yourself. Otherwise, pay a professional voiceover artist.

3. Produce your video

Do you have a large budget for video production? If so, hire a professional company to produce the explainer video for you. However, if you’re on a more modest budget, you can either crowdsource your project or make the video yourself.

4. Use the right music and sound effects

There are many online sources for royalty-free music and sound effects that you can use in your explainer videos. Don’t use anything copyrighted without permission, or you could end up in some legal hot water!


Hopefully, the above guide has given you a primer into explainer videos and how to create killer ones for your business. When you have a good plan in place, your videos will be highly successful - even if you don’t have a big budget for your video production.


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