Great Ways To Scale Your eCommerce Business Without Additional Resources
Thanks to over 2.14 billion digital buyers, starting an ecommerce business now offers endless possibilities. Unfortunately, the growing popularity of ecommerce businesses also means that it is becoming increasingly difficult for newcomers to get the visibility their platforms need to attract their target clients. Scaling your ecommerce business is an effective way to make your brand recognisable among the lot without needing extra resources. So, is your platform stagnating? These tips will set you off on the fast track to scaling it with the little resources you already have.
Scaling vs growing your business— don’t get it twisted
Many people use the two terms interchangeably, but they’re not the same. Growing your ecommerce business means adding extra resources like investments, product lines, etc., in line with your revenue growth. Here, your extra resources will pretty much eat into your revenue growth. But scaling your business means increasing your revenue margins without necessarily adding extra resources. So, while it’s possible to grow your business without making extra revenue, scaling allows you to increase your revenue while your overhead remains almost the same.
Set yourself up on a fast platform
Research shows that an online visitor will likely leave your platform without making a purchase if your site takes longer than 3 seconds to load. So, the first thing you want to do is boost your site speed to enhance the user experience. You can do a few things without investing in extra resources, including reducing the size of the page (in terms of kilobytes), compressing data, optimising platform configuration, etc. Or you can also choose to migrate to a faster host for free. You can click here to learn how to migrate your online store for free.
Optimise for organic SEO
Attracting good traffic doesn’t happen overnight, but it’s worth the effort. Plus, you want your traffic to be as organic as possible, as that’s the best way to ensure that it’ll last. While the paid options may work, they’re not organic; and your goal isn’t to spend extra anyway. Organic SEO will ensure that your site generates more clicks with the help of relevant content related to searched keywords. Take the time to research your industry, competition, and niche to find the top keywords and create relevant content around those keywords.
Provide excellent customer support
Keeping your current customers happy is the best way to retain them. Regardless of how few they are, ensure that you provide them with the best experience as much as possible, keeping in mind that a happy customer is a massive advertising tool.
Increase your sales funnel through social media
Social media is no longer just a place to update your clients and reach out to prospects, as you can also use these platforms as direct sales funnels. Depending on your service or product, you can use various social media platforms as sales funnels. Take the time to understand each platform’s strengths and how best to use them for marketing your business. But beyond that, try to create direct sales links through social media so that prospects can make direct purchases from those platforms.