How To Use Trade Shows As A Core Element Of Your Marketing Strategy
If you have the product, the passion, and the drive; then your business deserves to succeed. The sad fact of the matter is though that often this isn't enough. If you are starting out on your own, and setting up your dream company, then you will need to develop some additional skills that you may not already have.
Marketing is a central part of every entrepreneur's toolkit. Whether you have the experience, or not, it is something that you need to develop an awareness and understanding of.
These days, it can be all too easy to just think about social media when we talk about marketing. As ubiquitous as it is though, social media is not the only way to reach your target audience. While it should certainly be a very crucial component of your marketing strategy, you should not, however, rule out the real-world options.
Trade shows represent an opportunity to interact with a host of potential customers. Many buyers for retailers will attend, and it's a great chance to build up connections for your business and generate some potential leads. Many of the visitors to such events, go to be sold to.
You will need to draw some attention to yourself. Often these events can be quite big, with a lot of competition for people's attention. Get a custom exhibition stand built that provides a visual link to your brand while allowing you to display your products in a way that suits your needs.
Creating the right visual sense is vital for bringing people towards you at the show. But once they are there, you will need to keep their attention and show them the features and benefits of your products.
Write a script that you can use to talk to your customers. Make sure the information that you provide is clear and easy to understand. You'll need to speak confidently, and with enthusiasm. And remember, while you are there trying to grow your business, you are the embodiment of your brand. The visitors to your stand will be judging you, and how reliable you might be to form a business relationship with. Make sure you give them all of the signs that you are a lady who knows how to run her business and that you work well with others.
They often say, show, don't tell. Or that a picture paints a thousand words. With this in mind, make sure that your sales pitches have demonstrations built into them. Allowing people to see a product in action can help sell it much better than you talking about it can. Use flyers and videos too to reinforce the message that you are providing.
Once you've pitched your piece, you need to give your potential leads something to go away and think about. If you are lucky, you may make sales on the spot. But for everyone else, have some information and a freebie that they can take away and remember your business by. Remember to exchange contact details and follow up on all leads after the event is over.