You’ve got a brand, you’ve got a business, and now is the time to put the two of them together. After all, the company you’ve come up with was your brain child at one point, and you spent months and months making sure you’ve got a good foundation to build the rest of your business operations off of. And now you’ve got to put the business you have out there, to get your ambitions and your efforts to pay off, and most of all, to make sure people know about it and are drawn right to it - it’s something a lot of startups get wrong, and there’s a lot of mistakes you can make on your way to finding the right campaigns for you.
So let’s try and lessen this burden, and think about the best ways you can brand yourself and your subsequent business. And when you’ve got a brand that’s all about you, with all the right innate charisma and natural draw a customer base is looking, your marketing efforts will never go to waste. Let’s think about this a little more below.
You’ve got a business on hand, and you’ve got some marketing to run; but what is the best way to keep both you motivated and the customers interested? To make your brand more personal!
Get Yourself a Social Media Account
You’re a professional person, and you’ve got a personal presence you want to get out there, for anyone who’s interested to look into and find out the kind of brain behind the business they love. You want people to know who you are, what you do, the way you approach problems, and how much you care about the needs and issues of people who invest in you and buy from you. It’s how you build a friendly, and even trusting relationship, with the people who create your profit, and that’s important in the modern day and age.
And the best way to try and do this is to get yourself a social media account, and one away from your business, to make sure you’re seen as a professional and accessible individual all at once. As an entrepreneur, this is key - you’ve got a portal to the rest of the world where you can build yourself a dedicated online presence, and an online following, and even accumulate more followers for yourself than your business accounts have altogether.
And that can be a great marketing tool. You yourself can advertise products or services your offer to hundreds of thousands of potential followers, and bring yourself even more traction in multiple places across the web. Think about that potential outreach: you have a personal account people know and love, and you can talk to your customer base directly with any and all offers you need to get off the ground.
Think About Your Customer Base
Speaking of your customer base, when it comes to marketing a brand, making it all about you doesn’t seem like a good idea. After all, you want to be able to go out there and make sure the market pays attention to you, and that you have plenty of pies to dip your fingers into. You’ve personally made sure of it, and you can see the results in real time! But when you focus on a more personal attribute of your marketing journey, and you create content that’s centred around you and your business with a relatable twist at the end, you’re going to spark the kind of curiosity every business out there is looking for their customers to have.
That’s where inbound marketing methods come in, especially on the internet. You want to have a draw that gets people to come to you, rather than go to them, only to have them turn away. Consumers can use adblock, they can tell Google they don’t want to see ads like yours, and they can simply scroll away, even when you think you’ve got the most charismatic website banner known to man. If your marketing is inbound, it makes you a lot more creative in your advertising methods: you’ll make videos, you’ll write articles, you’ll share blog posts etc., and all of these things will draw a reader’s or a viewer’s eye, especially with a good title on hand.
Be as Authentic as Possible
Authenticity is a big word. Being authentic is something a lot of people have forgotten how to do, especially in the small business world. Of course, you have to come across as a professional individual who knows what they’re doing, but at the same time, you’ve got to have an easy going realness about it. You want to behave correctly, yes, but your attitude towards this kind of behaviour needs to be one you truly have and hold.
A customer can tell when you’re not being authentic, and in the digital day and age, they can spot a fake persona a mile away. People are very savvy, due to the amount of scams and dangers in the online world, and thus you have to make a difference - you need to be transparent, and share both the strengths and weaknesses in the way you work; it’s the best way to generate feedback from both the team you work with and the people you serve.
So, Are You Ready to Build a Brand All About You?
After all, your personal brand and your business brand go hand in hand, and you can build them at exactly the same time. Don’t worry too much about going too hard in on one, and no hard enough in on another - you can’t have a personal brand that sells something without a company to back you up.
So make sure you’ve got a personal brand, and you’re using it to further both your business efforts and your marketing techniques. You’ve got a lot of resources out there to help you, so be sure to go in search of them if you don’t know where to start.