If you ask many small business owners what they spend the bulk of their company’s overall budget on, I’m sure that the majority will all answer with the same thing - marketing. Good, effective marketing that brings in new customers and clients cost money. Quite a bit of money that is. More often than not, even if a company does have it’s own in-house marketing team, money still needs to be spent on outsourcing a few tasks and projects to marketing agencies. As well as this, lots of companies are now spending more on online marketing, such as sponsored social media posts.
Do you think that your marketing budget is putting a strain on your company’s finances? Don’t worry; there are ways that you can save a bit of money when trying to advertise and promote your business. These next few hacks and tips can help you do just that.
Firstly, it’s worth pointing out that you don’t have to use your money on marketing. And by money, I mean traditional currencies. Why not save a bit of cash by buying some services and products with cryptocurrencies? These new and online currencies make great investments and if you just buy a small amount you should find that this pot of cash will quickly grow in value. Make sure you use a trusted platform, such as CMC Markets, to trade your cryptocurrencies. Then, once you’ve made a profit, you’ll have a bit more money to spend with marketing agencies and online platforms that accept these new forms of payment.
Use Strategies That Complement Each Other
If you try to use strategies that naturally complement one another then you will get a bit more out of your marketing budget. This means that instead of pumping money into two completely separate marketing campaigns that don’t interact with one another, you can invest in two that will naturally enhance each other. One such example is content marketing and SEO. Your SEO will give your content marketing a boost, and vice versa.
Become A Social Media Devotee
It is possible to carry out some marketing strategies and campaigns without spending a penny. You just need to log into your company’s social media profiles and start a few online campaigns. Using the majority of social media features is completely free and can still bring some big results. If you want to see even better results, it’s possible to sponsor your posts so that they are seen by a wider audience. This will cost you, but the expense is still minimal and very cost-effective.
Network All The Time
Even though you might think that networking with fellow business professionals has little impact on your various marketing campaigns, it can still help you increase awareness and visibility of your business’s brand. That’s because you are putting yourself in front of people in your industry or sector who can really make a difference. Even just making them aware of your company can be a big help. They will hopefully refer you and your company to their wider network, which can greatly help with word-of-mouth marketing. So, if you feel like your marketing campaigns and strategies need a bit of a boost, it’s worth attending a nearby networking event to try to meet even more people in the local business community.
Look For Free PR Opportunities
It’s also worth seeing if you can bag your company some free PR opportunities as well. Not only is this a great way to get some free exposure for your company, but it can also help you build more relations with other professionals. One way to do this is to start attending PR networking events and introduce yourself and your business to local PR experts. Be careful not to ask about some PR freebies straight away, though, as this could come across as being quite desperate. Instead cultivate your relationship with PR professionals and once you have known them a while, ask about any possible interview opportunities. If you establish a successful relation with a PR professional then you should find that it comes with many benefits.
Work Closely With The Local Community
It’s also a good idea to start working closely with your local community. For instance, you might want to host a charity event to raise money for social causes. This can improve the public’s perception of your company and will also expose it to even more potential customers.
So, which of the above hacks and tips will you use to get even more out of your company’s marketing budget?